By Patrick Hanlon We’ve always known that Direct To Consumer shoppers were writing their own rules. Now, thanks to a new study by IAB…
By Cassie Kozyrkov Understanding the value of two completely different professions Statistics and analytics are two branches of data science that share many of…
Sourced from https://squareup.com What exactly are customer segmentation and targeting? Marketers throw around terms like customer segmentation and targeting a lot, but what exactly…
By Mathew Richard, The 21st century is all about creativity. People and companies are finding new ways of marketing. From traditional marketing strategies to…
By Casey Strohl A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is…
Sourced from Inc. Best practices for creating modern, printed brand ambassadors with staying power. Vladimir Gendelman, an Entrepreneurs’ Organization (EO) member in Pontiac, Michigan,…