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News April 5, 2019

Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?

By Geoffrey James Weirdly, every entrepreneur wants to be like Jobs but they don’t bother to master the basics. In my experience, marketers don’t…

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News April 5, 2019

7 crucial steps to drive effective learning in your organization

By Maeve Lucey & Gene Kuo Follow these steps to ensure alignment and investment, and derive maximum value, when introducing learning analytics. Mention “learning” and…

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News April 5, 2019

To compete with Netflix, online piracy is upping its game

By Chris Stokel-Walker As Apple reveals its own on-demand video service, it’ll have to face up to an old enemy: pirates Apple’s move into…

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News April 4, 2019

Eight Ways To Build Your Brand More Effectively

Sourced from Forbes One of the most crucial activities a company can do is focus on building their brand. Creating a cohesive, recognizable brand…

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News April 4, 2019

Retail Is Transforming Search As We Know It

By Nicolas Dessaigne Retail is betting big on tech, and the market activity proves it. Last year, Nordstrom acquired tech startups BevyUp and MessageYes to…

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News April 4, 2019

If Apple is serious about becoming a services company, it should truly go for it

By Mike Murphy Apple’s plans for a future beyond iPhone sales are slowly beginning to take shape. At an event at its headquarters in…

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