By Jason Houck What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent…
By Kevin Blackwell When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream…
By Annie Pilon You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as…
By Michael Lock Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most…
Sourced from sritutorials It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the…
By Jon Reed Holiday season is an unwanted necessary view of what we got done in last year – and what we didn’t. The…