By Eileen Brown There is a clear tie between transparent business communications on social media and consumer spending, according to a new report. Data…
By Alexandra Bruell Advertisers with in-house agencies increased to 64% from 42% a decade ago, according to an in-house agency trade group In-house advertising…
By Anne-Celine Jaeger Where do great ideas come from? We asked artists, designers and writers, including Marina Abramović, Richard Quinn and Ben Okri, what…
By Mike Neumeier Summer brings with it several rites of passage: warmer weather, extended daylight — time for businesses to revisit their annual marketing plans.…
By Sammi Caramela Innovation is key to creating a memorable business. Here’s how to achieve it. Innovation is essential to creating a memorable business.…
By Katie Paulsen One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At…