By Leonie Mercedes. With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system…
By Matt Southern . Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The…
By Maria José Hernández Roncancio Facebook Ads have revolutionized the world of advertising by making the process easier. We’re already familiarized with its interface…
By Sahil Patel. People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for…
By Danny Vena. For all the talk about Facebook taking on TV and streaming video, the answer is much simpler — and potentially lucrative.…
By Michael McNulty. With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer…