By Marc Berman The definition of celebrity has fundamentally changed. Fame is no longer dictated by movie deals, television appearances, or tabloid visibility. Today,…
By Rosie Hilder There’s a lot wrong with this advert. A lot. We all love a good advertising fail, and no more so than on…
By Ian Shepherd For years, podcasting sat on the side-line of media buying, perceived as niche, hard to measure and reserved for the brave.…
By Kathryn Lundstrom Publicis has had a leg up the data wars so far, but Omnicom’s acquisition of IPG, closed earlier today, puts it in a…
By Brian Steinberg There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game?…
By David Doty One might well wonder if, at this point, OpenAI is less a company than an ongoing marketing event with UFC type…