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News November 14, 2017

Want Your Band to be Famous? Then Get Your Music on Video Games

There’s a whole genre of music that has grown inside the world of gaming. Many now-famous bands got their mainstream breakthrough thanks to this…

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News November 14, 2017

Could the generation lost to the art of branding building be saved by the oldest medium in the world?

By Guy Phillipson For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament…

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News November 14, 2017

Twitter Pledges To Be ‘Dramatically’ More Transparent With Political Advertising

By Jack Sommers It comes amid fears of Russian influence on elections over social media. Twitter has announced it will be “dramatically” more transparent about…

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News November 14, 2017

3 Branding Goals I Know You Can Accomplish This Year

By Jeff Shuford. Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of…

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News November 13, 2017

We are at “Peak Micro-Influencer” When a Hotel Company Hires a Bad Grandma to Attract New Customers

An Insta-grandma called “Baddie Winkle” says she has been stealing your man since 1928. By Nicole Buckler Hotels.com have got together with a bad-ass…

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News November 13, 2017

Why Samsung doesn’t beat Apple where it matters

By Guy Hirsch. Samsung’s competition with Apple is on premium phone ($400+) market share, and Apple is crushing Samsung in this market. Other market share…

Read More
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